Handmade jewelry provides pleasure of unique, often rare designs that are not-identical, typically created by a true artist using great love and passion. Jewelry is an art. I truly believe this strength of feeling comes across in the design process, and in the finished jewelry itself. You can find unique rings at http://www.theshineproject.com/.
Mass-produced things simply have less soul. I do believe that handmade jewelry also better reflects the wearer's personal contact and style, expressing individuality and interest. After twenty-five associated with experience, I still think that the easiest way of selling handmade jewelry and handcrafted unique gifts is always to participate in art and hobby shows. You can sell greater if you meet people and talk with them.
So they will know you the artist better and they'll have a better feel of one's handmade jewelry creations. Touching your jewelry, learning how it is built and putting a friendly face behind it's going to make the world of big difference in selling. The jewelry may have more value to them in the emotional way.
For handmade jewelry artisans just starting out there is absolutely no better learning experience than hobby fairs. Meeting your customers personally, knowing what they are seeking and what they want could be the foundation of a successful hand crafted jewelry business. You will quickly learn what your target market is and what niche market you ought to focus on.