Often times, small businesses fail to see events in order to promote their company. Coordinating special events is a terrific way to promote a small organization, but what comes as a challenge to most businesses is getting people there. Although most small businesses do not need a public relations office, it is not difficult to generate publicity for a celebration.
There are two ways you ought to promote your event: standard media and new/social mass media.
Traditional media is the actual “old media,” the standard means of communication that had been in existence before the internet age. Traditional media involves:
New/Social media is interactive digital camera media that began in the later section of the 20th century. New/Social mass media includes:
1. Internet: Social media networks like Facebook, Twitter and LinkedIn
2. Podcasts: (For example: Look for talent booking events)
Defining the type of medium to use is essential when deciding how to enhance an event. Using traditional media is the commonest but new media is becoming very popular as nicely. However; everyone does not use social media. A company would want to find a great way to use conventional media like newspapers, radio and tv set, in addition to social networks such as Twitter along with Facebook. Using Internet outlets for publicity is usually an important complement to publicity in more traditional mass media.